A content management system manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval.

10 Best CMS Platforms for Digital Marketing in 2019

  1. HubSpot Website Platform
  2. WordPress
  3. Sitefinity
  4. Kentico
  5. Mura
  6. Joomla!
  7. Crownpeak
  8. idev CMS
  9. Oracle WebCenter Content
  10. Evoq Content

5 Types of Content Management Systems (CMS)

1. Component Content Management System (CCMS)

component content management system, or CCMS, differs from a standard CMS in that it organizes content at a granular level. Instead of managing content page by page, it takes words, phrases, paragraphs, or photos (also known as “components”) and stores them in a central repository.

Designed for maximum content reuse, components are only stored once. The CCMS acts as a consistent trusted source that publishes content across multiple platforms, including mobile, PDF, and print.

  • Reusability: Content reuse within a CCMS saves time during the writing, editing, and publishing phase, and significantly reduces translation costs.
  • Traceability: A CCMS enables you to track content in detail. You can see who did what, when, and where.
  • Single Sourcing: With a CCMS you can push content to multiple channels, including print, mobile, web, chatbots, embedded help, and more.
  • Enhanced Team Collaboration: Improve workflow for your content development team, especially those working remotely.


2. Document Management System (DMS)

Paper is almost extinct. Tracking business files on paper is a thing of the past. A document management system (DMS) offers a paperless solution to manage, store, and track documents in a cloud. It provides an automated solution for uploading, processing, and sharing business documents without the hassle of printing, copying, or scanning.

  • Eco-Friendly: Organize content digitally and save paper while you do it!
  • Security: A DMS offers many levels of security to ensure confidential content stays in the right hands.
  • The Mobile Advantage: With a document management system, you can access and edit documents remotely.


3. Enterprise Content Management System (ECM)

An enterprise content management system collects, organizes, and delivers an organization’s documentation, ensuring critical information is delivered to the correct audience (employees, customers, business stakeholders, etc.)

An ECM gives all members of an organization easy access to the content they need to complete projects and make important decisions. In addition, an ECM deletes files after a certain retention period, ensuring no unnecessary content takes up space.

  • Flexible: An ECM lets you capture any file type from any location, and have it processed and stored automatically.
  • Increases Efficiency: Now that documentation is taken care of, you can be more productive in your day-to-day.
  • Reduced Storage Costs: An ECM saves money by storing only necessary files and deleting the rest.


4. Web Content Management System (WCMS)

A web content management system lets users manage digital components of a website without prior knowledge of markup languages or web programming. A WCMS provides collaboration, authoring, and administration tools to help manage digital content. Unlike other CMSs, which deal with content destined for both the web and print, a WCMS handles exclusively web content.

  • Personalization: A WCMS lets users customize a webpage with personalized design and content.
  • Automation: A WCMS saves time and improves workflow management by publishing content automatically.
  • Scalable: A scalable system like a WCMS allows companies to grow exponentially without worrying about surpassing their website limits.


5. Digital Asset Management System (DAM)

With a digital asset management system, users can store, organize, and share digital content with ease. A DAM offers a simple, centralized library where clients, employees, or contractors can access digital content. These assets include audio, creative files, video, documents, and presentations. A DAM is cloud-based, so users can access content from anywhere.

  • Centralized Repository: Content is safe and secure in one place.
  • Effective Brand Management: A DAM allows you to manage a branded web portal for users to access important files.
  • Digital Publishing: With a DAM, you can push digital content to third-party distribution services, social media channels, and more.


Before choosing a CMS, it’s crucial you explore all types of content management systems. Some systems may be better suited for your business. For example, if you publish multiple product versions in a year in several languages, your best bet is surely a CCMS. If you’re looking for more flexibility for publishing on a website, a web content management system might best fit the bill.


SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.


A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM).